Google Analytics Audit

We start with a Google Analytics Audit to establish how well-optimized your GA account already is. We start by talking about your biggest pain points with GA and what you would like to get out of it, and then we can customize the GA Audit focus to help you make the most of your data.

  • Thorough 50-point audit completed by one of our Analytics Experts
  • Deep dive into your account, property, and view settings to ensure everything is set up and filtered correctly
  • Section checks for Audience, Acquisition, Behavior, and Conversions to analyze settings
  • Minor tweaks and adjustments if needed
  • Full report at the end of the audit with findings and next steps for your business
  • Personalized call with an Analytics Expert to walk through your results and brief trainings on how to access and utilize your new & improved GA dashboards
  • BONUS: Get 50% off any of our tracking courses!

Google Analytics Implementation

After your GA Audit, your account might need more custom set-up that is beyond the scope of the Audit. You can choose to implement the recommended changes on your own, or our Implementation Team can help with additional work here.

  • Assist with code installation on your website for GA, event tracking, and other needs
  • Create custom reports, metrics, and dimensions in GA
  • Set up views and filters according to GA best practices
  • Clean data by removing inaccurate or spam referral traffic
  • Set up Google Search Console and Google Tag Manager
  • Establish and train you and your team on naming conventions and best practices for campaign tracking/UTMs, event tracking, etc.
  • Other custom needs as defined by you & your Audit findings

Google Analytics Support Subscription

Know what your customers are really doing and how your web site actually converts.
This monthly membership includes:

  • Real-time access to a GA expert during business hours (get help quick!)
  • Custom alerts & notifications sent directly to you based on your GA data
  • Troubleshooting GA-specific issues
  • Quarterly mini-audits to ensure everything is still running properly

While subscribed to this membership, if you need additional assistance with something custom or something that is covered under GA Implementation services, we can help you purchase additional hours with an Implementation Expert.

UTM Foundation Course

Track your customer journey with more accuracy and granularity than ever before.
This course will cover:

  • Increasing ROI and UTM basics
  • How to use UTMs to minimize data discrepancies
  • Why attribution makes UTMs necessary
  • How to use UTMs and default channel groupings to your advantage
  • How to use UTMs to assign to traffic to a channel
  • How to generate custom UTMs and parameters
  • Suggested UTM builders and how to use them

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Google Analytics Basic Implementation Course

Learn how to set up your Google Analytics account properly.
This course will cover:

  • Installing Google Analytics code on your website
  • Navigating bounce rate issues
  • Deleting duplicate code
  • Setting up your account
  • Tracking 404 pages
  • Setting up profiles and views
  • Tracking sessions on primary vs subdomains
  • Filtering out IP addresses
  • Filtering out bot traffic
  • Filtering out personally identifiable information
  • Eliminating redundant query parameters
  • Enabling demographics reporting
  • Diagnosing attribution issues
  • Excluding spam referrers
  • Setting up custom channel groupings
  • Setting up user-id
  • Grouping content
  • Setting up events and goals

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